China L’One, a British citizen born in Freetown, Sierra Leone, West Africa, has not only earned recognition from Forbes but has also carved a unique space for herself in the music and entrepreneurial spheres. As a two-time award-winning entrepreneur, DJ, and business owner, China L’One stands out for her remarkable journey and contributions to the industry.
Boasting a BA Degree in Media Arts and Music Technology, China L’One’s story is one of resilience and determination. Arriving in the UK as a refugee at the age of 13, she has overcome challenges to become a trailblazer in the entertainment world.
In 2012, China L’One took a bold step by founding the Global Award-winning We Run The World Female DJ Agency, the first all-female DJ agency globally. The agency’s mission was clear – to highlight and promote talented female DJs who were often overlooked in an industry dominated by their male counterparts.
China L’One’s open-format DJ style, featuring a diverse range of genres such as Pop, Hip-Hop, Commercial House, and Club Classics, has garnered international acclaim. Her impressive portfolio includes performances at some of London’s and the world’s exclusive clubs and venues, along with DJing for high-end fashion and beauty brands, television and media events, exclusive boutique hotels, and even a special appearance at 10 Downing Street in October 2019.
The year 2022 marked a significant milestone for China L’One as she took the stage to DJ for the Euros Women Final at Wembley Stadium, entertaining over 90,000 enthusiastic spectators. Her talent has also been showcased on a global scale, with notable appearances for Disney Plus’s TV show ‘Y: The Last Man launch’ in September 2021 and the Goodwood Festival of Speed with eBay in 2023.
We Run The World Female DJ Agency, founded with the goal of bringing about a global shift in perception, has successfully achieved its mission. The agency now represents female DJs in various countries, including Canada, the US, Mexico, Dominican Republic, China, India, Italy, Norway, and Sweden. Collaborations with renowned brands such as Skechers, Boohoo, Morphe, Glamour Beauty Festival, Channel 4, Columbia Pictures, Women’s FA Cup, Adidas, Mercedes Benz, and many others, underscore the agency’s impact on the corporate, fashion, and beauty sectors.
Reflecting on the agency’s journey, China L’One emphasizes, “It wasn’t about getting or winning awards, but for female DJs to do what they love and have fun doing it.” We Run The World Female DJ Agency continues to provide opportunities and platforms for female DJs worldwide, breaking barriers and making pathways for women in the music industry.